There are so many ways to reach out to your customers that it may come as a surprise that emails are still one of the most effective. In fact, B2B email marketing comes in third. The two techniques ahead of it are word of mouth recommendations from colleagues and thought leader insights. On the B2C side, 80% of retail employees credit email marketing for most of their customer retention.
Starting an email list is no easy feat. There are plenty of resources online that cater to growing your email lists, but not nearly as many that cater to new businesses that have nothing to start with. If you’re just getting your feet on the ground with a website launch, keep in mind that every email list––even the most successful––started with zero.
The Internet is a non-negotiable if you have a business and want it to be successful. Your website is the reflection and the first impression of your business. It has to be flawless, user-friendly and customised to match the spirit of your company and meet the needs and demands of your customers.
Businesses and organizations make their way to the top with their marketing tactics and the never-ending buzz about them, we know this because we see it happening via social media or simply just by googling them.