THE GOLDEN RULE OF EFFECTIVE FEEDBACK

If something isn't working, tell us why and we'll fix it.
We want to earn our money.

GENERAL RULES FOR EFFECTIVE FEEDBACK

DON’T mock up designs or alterations to our designs or code in Photoshop, Word, or any other program. Doing so is counter productive because I then must reverse engineer the whole thing to find out what you were trying to solve. This results in lost time. And budget.

DON’T prescribe solutions, because prescriptive feedback also needs to be unpacked, and reverse engineered to get to the real issue.

Bad → “Move the twitter button to the left”
Better → “We want more importance placed on the social media sharing tools.”

DON’T forget you hired me as your design expert and your job is to be the business expert.