Brandbook

Brandbook is a data and analytics platform that allows brands to understand their shoppers better every day. The company approached Cloudfusion with a challenge: to revamp their brand identity and develop their business website to boost their revenue.

The Challenge

Brandbook had an outdated brand identity that did not accurately convey their services or values. Additionally, their existing website was not user-friendly, hindering their ability to effectively showcase their services and generate revenue.

Brandbook needed a new brand identity and website that accurately portrayed their services and values, as well as a user-friendly platform for generating revenue.

The Solution

Cloudfusion worked closely with Brandbook to develop a custom solution that met their specific needs. The solution involved two key components: a new brand identity and a new website.

The new brand identity included a refreshed logo, brand guidelines, and business stationary. The refreshed logo was modern and impactful, accurately conveying Brandbook's services and values. The brand guidelines provided consistency across all marketing collateral, while the business stationary featured the new logo and a cohesive design.

The new website was built on a modern content management system and featured a modern, responsive design that accurately portrayed Brandbook's services and values. It included a range of features such as a product catalogue, data visualisations, and contact forms, as well as integration with their social media profiles. The website was designed to be user-friendly, making it easy for visitors to generate revenue by signing up for Brandbook's services.

The Result

The new brand identity and website provided significant benefits to Brandbook, including:

• A refreshed brand identity that accurately conveyed the company's services and values
• A modern, user-friendly website that effectively showcased their services and generated revenue
• Improved online presence, resulting in increased traffic and enquiries

Brandbook was extremely pleased with the results of the project. The new brand identity and website helped the company to accurately portray their services and values, generate revenue, and establish a recognisable brand.

Conclusion

Cloudfusion's new brand identity and website helped Brandbook accurately portray their services and values, improve their online presence, and generate revenue. The new website was built on a modern content management system, providing a user-friendly platform for generating revenue. The refreshed brand identity provided consistency across all marketing collateral and helped Brandbook to stand out in the industry.

‍