Design Patterns

Brand Identity

Brand Credibility: a Key Ingredient to Improved Conversion Rates

Why do people choose to support one brand instead of another? Some business owners might think that the way to boost sales is through improving product quality, investing in successful marketing strategies, or setting more affordable price points.

Jessica Fender
March 19, 2021
Information Architecture

Footers 101: Leave a lasting good impression

Footers can be found at the bottom of almost every web page, and often take many forms, depending on the type of content on a website. Regardless of the form they take, their presence is critical (and highly underrated).

Allen Tucker
April 30, 2020
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