A logo is more than just a drawing with your company name on it. It’s a complete representation of your business as a whole. It serves to communicate your brand’s vision, mission, values and principles to your niche.
Whether you own a large established brand or just getting started with branding, having the right strategy is essential. Many brands are quite active initially and then seem to disappear. In such cases, it is not the fault of the customer. Such brand failures are caused by using the wrong brand promotional strategies.