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Sales Techniques

8 Effective Email Copywriting Tips

There are so many ways to reach out to your customers that it may come as a surprise that emails are still one of the most effective. In fact, B2B email marketing comes in third. The two techniques ahead of it are word of mouth recommendations from colleagues and thought leader insights. On the B2C side, 80% of retail employees credit email marketing for most of their customer retention.

Lilly Powers
January 3, 2019