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Sales Techniques

Information Architecture

Why You NEED An Active Blog

The difference between a successful company and their less effective competitors usually comes down to marketing. Companies that can acquire new opportunities in a scaleable, affordable way, thrive. Those that can’t attract enough opportunities, eventually disappear.

Matthew Murray
February 5, 2020
Information Architecture

9 Simple Link Building Strategies to Replicate

Today I’m going to show you some simple yet effective link building strategies to boost your e-commerce site’s Google rankings and increase your traffic. Link building has proven to be an important ranking factor that directly affects a website’s revenue.

Lilly Powers
January 12, 2020

8 Effective Email Copywriting Tips

There are so many ways to reach out to your customers that it may come as a surprise that emails are still one of the most effective. In fact, B2B email marketing comes in third. The two techniques ahead of it are word of mouth recommendations from colleagues and thought leader insights. On the B2C side, 80% of retail employees credit email marketing for most of their customer retention.

Lilly Powers
January 12, 2020