Does your business have a content team - and have you touched base with them today? If you answered “no” to either question, it’s time to take some action. Trust me, your brand will thank you later. A winning content team can take your business from unknown to totally buzzing, with first-page search engine rankings, tons of social media engagement, and an email mailing list that’s bursting at the seams.
Starting an email list is no easy feat. There are plenty of resources online that cater to growing your email lists, but not nearly as many that cater to new businesses that have nothing to start with. If you’re just getting your feet on the ground with a website launch, keep in mind that every email list––even the most successful––started with zero.
Of course, you require social media traction and content and a long-term plan to get people interested, but avoid getting high-quality hosting and everything could go “poof” one day. You could literally wake up to an email saying, “We’re sorry. Your website is down.”