01 / ORIGINAL BRAND GUIDELINES / 2023
An identity with a sense of place.
The horizontal identity from the original guidelines. Logo variations, colour and typography rules establish a consistent foundation across the Rivercamp brand.
SELECTED WORK / WEBSITE EXPERIENCEAFEX RivercampScroll into the project
THE ACTUAL WEBSITE · EXPLORE BELOWSELECTED WORK / AFEX RivercampA place to stay.
A place to stay.
A brand to remember.
A new identity and website for AFEX Rivercamp in Juba. Developed across 2023–2024, the work brings accommodation, business facilities, dining and events together under one recognisable hospitality brand.
Visit the website (opens in a new tab)Explore the experience ↓02 / THE BRIEFOne destination.
One destination.
Many reasons to visit.
- Relationship
- 2023–2026Identity in 2023, website delivery in 2024 and continuing content updates.
Brand identity · Brand guidelines · Website design · Accommodation and facilities content · NightsBridge booking integration · Enquiry journeys · Continuing updates
WHAT THE CLIENT WANTED
Rivercamp serves guests looking for accommodation, organisations needing offices and people planning meetings or events. The identity and website needed to express that wider offering clearly.
HOW WE HELPED
We developed the visual identity and brand guidelines, then carried them into a website organised around the reasons people visit. Room information, facilities and direct enquiry routes help visitors plan their next step.
02 / WEBSITE / ACCOMMODATION
Help guests find their stay.
The accommodation carousel pairs room photography with a clear name and description. Guests can compare room types, open the individual details and continue to a booking enquiry.
BEHIND THE EXPERIENCEDiscover the destination.
Discover the destination.
Plan the visit.
Different visitor needs share the same identity and a clear route to relevant information.
Find the right room.
An accommodation overview leads into the different room types and their facilities.
Explore the business facilities.
Dedicated office and event content introduces the options for organisations and groups.
Discuss the details.
Enquiry routes connect visitors with the Rivercamp team to arrange their requirements.
Accommodation bookings connect with NightsBridge; office, dining and event enquiries reach the Rivercamp team.
05 / DELIVERYIdentity, website
Identity, website
and guest bookings.
Identity and guidelines
A logo system, colour palette and typography guidance for consistent brand application.
Hospitality website
Accommodation, offices, facilities, dining and event information within a unified website.
NightsBridge booking integration
We connected the accommodation booking journey with NightsBridge, alongside direct enquiries for offices, dining and events.
Continuing relationship
Website and content updates following delivery, including changes through 2026.
TECH STACK & CONNECTIONS
- Website & CMS
- WebflowHospitality pages and CMS-managed content for accommodation, offices, dining and events.
- Hosting infrastructure
- CloudflareCloudflare network delivery for the Webflow hospitality website.
- Booking integration
- NightsBridgeConnects the website with NightsBridge for accommodation bookings.
WHAT THE WORK MADE POSSIBLEExplore Rivercamp.
Explore Rivercamp.
Plan the visit.
Rivercamp can introduce its accommodation, facilities and setting through a coordinated identity and website. Guests and business visitors can explore what is available before contacting the team.
Present the experience before arrival
Accommodation and facilities content gives visitors a useful picture of a stay, meeting or event at Rivercamp.
Keep the story consistent
The original identity and guidelines carry through the website, with later updates supporting the business as its content changes.
Connect the stay with booking
NightsBridge integration gives the accommodation website a connected booking journey, while separate contact routes serve business and event requirements.
IN THE CLIENT’S WORDSGoogle reviewSelected excerpt
with little effort from our side, a high quality creative output is produced in a timely fashion.
Nick TaylorAFEX RivercampFeedback on the wider website partnership
Read the Google review (opens in a new tab)THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
RELATED READING / FROM THE ARCHIVE
Make your destination
feel distinctive.
Talk about your brand and website ↗View all projects ↗African Perishable Logistics
