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06 / Brand & print designMake your
presence
felt.

Your business has its own character. Let it show. We build visual identities and the everyday materials that carry them—from the first introduction to the next proposal.

Talk through your brand

A focused task or a complete identity. We agree the deliverables before quoting. Printing, manufacturing and third-party licences are separate.

Scope & cost
ILLUSTRATIVE BRAND APPLICATIONS

One identity. Many ways to make an impression.

01 / IDENTITY IN THE REAL WORLD

The same character.
Everywhere it matters.

From a first identity to a continuing partnership, the work has a practical purpose: help the business introduce itself with confidence.

FEATURED / DC AUTO-MOTION

One identity. Across the whole business.

A partnership spanning websites, a corporate brochure, deskpads, calendars, email signatures, LinkedIn content and office branding. Connected design for the places customers meet DC Auto-Motion.

Explore the full story
More project stories2 more projects

Insight, given an identity.Logo development, guidelines, stationery and a website for Brandbook’s customer-insight offer. A coordinated foundation the team can use in everyday communication.

A brand that keeps taking shape.Identity and guidelines in 2022, the original website and contact material in 2023, then flyer and catalogue design in 2024. Each piece builds on the same visual foundation.

02 / THE DESIGN AROUND YOUR BUSINESS

Distinctive by design.
Useful by intention.

A strong identity should be easy to put to work. We consider the small, everyday applications alongside the big first impression.

Make it recognisable.

Logo design, colour, typography and practical guidelines. A visual system with enough character to feel like your business, and enough clarity for others to use.

LOGO · VISUAL IDENTITY · GUIDELINES

Bring it into the room.

Brochures, company profiles, presentations, stationery and exhibition graphics. Designed around the audience, the message and how the material will be used.

PRINT DESIGN · SALES MATERIAL · PRESENTATIONS

Keep it together, every day.

Social artwork, digital campaign assets and HTML email signatures. Consistent design for the smaller interactions that make up a business’s presence.

DIGITAL MATERIAL · EMAIL SIGNATURES
03 / BUILT FOR THE HANDOVER

Make it yours.
Keep it consistent.

The finished design is the beginning of its life in your business. We agree the applications, formats and guidance you need to use it.

YOUR BRAND, READY TO USE
  1. The identity.

    The agreed logo, colours, typography and guidance for their use.

  2. The applications.

    Approved designs for the actual places your brand needs to appear.

  3. The working files.

    Agreed export formats and any included editable templates, with licence requirements made clear.

Deliverables depend on your brief. A focused design task does not require a full identity package.

04 / A CLEAR WAY FORWARD

From an idea
to your next impression.

An intentional direction, shown in context and refined with you. Every phase brings the design closer to its working life.

  1. Find the character.

    We discuss your business, audience and where the design needs to work. Existing brand assets, content and practical requirements shape the brief.

    YOU RECEIVE / AN AGREED CREATIVE BRIEF
  2. Make the direction tangible.

    See the design on the material it is intended for. Review the direction, refine the details and approve the agreed applications.

    YOU RECEIVE / DESIGNS TO REVIEW IN CONTEXT
  3. Put it in your hands.

    Receive the final files in the agreed formats, with usage guidance where included. Editable templates, print specifications and future adaptations are scoped upfront.

    YOU RECEIVE / APPROVED ASSETS READY FOR THEIR INTENDED USE
A SCOPE THAT FITS

A single piece.
Or a complete new chapter.

A focused design task and a full visual identity need different scopes. We establish the audience, applications and content before quoting.

Creative development, revision rounds, file formats and deadlines shape the work. Printing, manufacturing and third-party licences are separate.

Discuss your design requirement
BEFORE WE BEGIN

Good questions.
Clear answers.

Can you work with our existing identity?

Yes. We can extend a well-established identity into new material or refine the parts that need attention. Share your existing guidelines and assets so we can agree what to retain.

Do you design individual items as well as full identities?

Yes. A company profile, presentation, brochure or set of email signatures can be a focused engagement. A full identity has a different scope, review process and set of deliverables.

Do you print or manufacture the material?

This service covers design and artwork preparation. Printing, signage production, manufacturing and fulfilment are separate arrangements. We confirm the intended supplier’s specifications before preparing final files.

Will we receive editable files?

We agree the formats and intended uses before starting. Where editable templates or source files are part of the scope, they are included in the handover. Font, image and other third-party licences may have separate terms.

Can you design our website or product interface too?

Yes. Website and product interface design sit within our website or software engagements, so the design is developed with the functionality and implementation in view.

What affects the cost?

The number and complexity of applications, available content, creative development, agreed revision rounds and required file formats. We scope a focused first phase before quoting; production and third-party licences are separate.

THINK IT THROUGH / INSIGHTS

A little clarity.
A better next step.

Explore the questions behind the decision.

Explore Brand & Design
  1. FROM THE CLOUDFUSION ARCHIVE

    7 Key Elements for What Makes a Good Logo in Branding

    11 min read
  2. FROM THE CLOUDFUSION ARCHIVE

    Understanding Brand Strategy Fundamentals for Success

    9 min read
YOUR NEXT CHAPTER

Look like
your next chapter.

Tell us what your business is becoming, and where the design needs to take it.

Talk through your brand
CLOUDFUSION / YOUR NEXT CHAPTER
Rather talk first?+27 (0)81 044 5554Call
  1. 01 Start
  2. 02 Shape it
  3. 03 Send it
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