01 / BREWING DETAILS
Designed for the next cup.
Illustrated brewing methods give the side panel a useful role within the same visual identity.
SELECTED WORK / BRAND & PACKAGINGBale Mountain CoffeeScroll into the project
Original packaging and brand artwork · EXPLORE BELOWSELECTED WORK / Bale Mountain CoffeeEthiopian origins.
Ethiopian origins.
A distinct identity.
An identity and packaging design for Bale Mountain Coffee, bringing its Ethiopian origin into a distinctive mark and a coordinated family of pack artwork.
Explore the experience ↓02 / THE BRIEFThe origin story.
The origin story.
From logo to pack.
- Project period
- 2019 · identity and packagingOriginal logo, visual identity and packaging artwork rooted in the coffee’s origin.
Brand identity · Logo design · Packaging artwork / 2019
WHAT THE CLIENT WANTED
Bale Mountain Coffee needed a new identity to distinguish its brand in the Ethiopian coffee market.
HOW WE HELPED
We brought the mountain landscape, a horse motif and a green-and-gold palette into the identity, then carried them through the packaging.
02 / ORIGIN & PRODUCT INFORMATION
Let the origin be part of the story.
The reverse artwork pairs an Ethiopian map with product and storage information, continuing the pack’s black-and-gold treatment.
BEHIND THE EXPERIENCEOne visual language.
One visual language.
Every pack.
Each application has a different role while remaining recognisably part of the brand.
Start with the origin.
Landscape and character sit at the centre of the identity.
Make the brand visible.
The mark and palette lead the front-of-pack composition.
Carry the story through.
Brewing illustrations and origin information complete the artwork.
Original identity and packaging designs; the bag presentation is a mockup.
05 / DELIVERYIdentity and packaging.
Identity and packaging.
Considered together.
A new brand identity
A recognisable logo and colour direction.
Coordinated packaging
Front, side and reverse artwork within one visual system.
Practical information
Brewing illustrations and origin details integrated into the design.
IDENTITY & APPLICATIONS
- Identity
- Landscape & wordmarkA mark connected to the brand’s origin
- Palette
- Green, gold & blackConsistent colour across applications
- Packaging
- Bag & panel artworkOriginal design presentations
WHAT THE WORK MADE POSSIBLEOrigin in the design.
Origin in the design.
Consistency on the pack.
Bale Mountain Coffee gained a visual identity and coordinated packaging artwork that bring its Ethiopian origin into the brand. The design gives the business a consistent way to present the coffee.
Make the origin part of the identity
The mountain and horse motif, typography and green-and-gold palette establish a distinctive visual story.
Carry the story around the pack
Coordinated front, back and side artwork gives the packaging a connected design from every angle.
THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
RELATED READING / FROM THE ARCHIVE
Give your product
a distinct identity.
Discuss your identity and packaging ↗View all projects ↗DC Auto-Motion
