01 / BRAND GUIDELINES
One identity. Many applications.
Clothing mockups from the original guidelines show the wordmark and its colour variants across light and dark backgrounds. These are brand application designs.
SELECTED WORK / WEBSITE + BRANDBrandbookScroll into the project
Original archived website presentation · EXPLORE BELOWSELECTED WORK / BrandbookCustomer insight.
Customer insight.
A clear identity.
Brand identity and a website for Brandbook, translating a customer insight business into a recognisable presence across digital and everyday brand applications.
Explore the experience ↓02 / THE BRIEFCustomer insight.
Customer insight.
A recognisable brand.
- Project period
- 2021 · brand and websiteIdentity, guidelines, stationery and a website for the customer-insight business.
Brand identity · Brand guidelines · Website design · Business stationery / 2021
WHAT THE CLIENT WANTED
Brandbook needed an identity and online presence that could introduce its customer insight offer clearly.
HOW WE HELPED
We developed the logo, brand guidelines and business stationery alongside a responsive, content-managed website.
BEHIND THE EXPERIENCEMeet the business.
Meet the business.
Understand the offer.
The identity and website share a clear visual foundation.
Establish the mark.
A refreshed logo gives the business a consistent signature.
Explain the offer.
The website introduces Brandbook and its customer insight services.
Carry it through.
Guidelines and stationery extend the identity beyond the website.
Identity and website work from the original 2021 project.
05 / DELIVERYOne identity.
One identity.
Online and in print.
Brand identity
Logo development and guidelines for consistent application.
Responsive website
A content-managed home for the business and its services.
Business stationery
Everyday communications designed within the same identity.
TECH STACK & CONNECTIONS
- Website platform
- WebflowThe original multi-page business website, with editable content and responsive layouts.
WHAT THE WORK MADE POSSIBLEA complex offer.
A complex offer.
A clear introduction.
Brandbook gained a coordinated identity and website for explaining its customer-insight offer. The team can present the business consistently, online and in direct conversations.
Explain the value before the demo
The website gives visitors a structured introduction to the offer and a clear route to enquire.
Keep communication recognisable
Guidelines and stationery extend the identity into the practical material the business uses with clients.
THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
RELATED READING / FROM THE ARCHIVE
One clear identity.
Every touchpoint.
Discuss your brand and website ↗View all projects ↗Bale Mountain Coffee
