01 / BRAND APPLICATION ARTWORK
An identity that carries through.
The original guidelines show the identity applied to a glass window. This is design artwork from the brand presentation.
SELECTED WORK / BRAND IDENTITYExecutive ForecastScroll into the project
ORIGINAL BRAND GUIDELINES / 2022 · EXPLORE BELOWSELECTED WORK / Executive ForecastIndustry insight.
Industry insight.
A distinct identity.
A corporate identity for a business publishing industry and country insights. The geometric symbol and editorial wordmark create a consistent identity across its brand guidelines and application artwork.
Explore the experience ↓02 / THE BRIEFAn insight business.
An insight business.
An identity to match.
- Project period
- 2022 · corporate identityA brand identity and documented applications for an industry and country insights business.
Corporate identity · Logo variations · Brand guidelines · Application artwork / 2022
WHAT THE CLIENT WANTED
Executive Forecast needed a new corporate identity for a business focused on industry and country reports.
HOW WE HELPED
We created the identity and documented its symbol, wordmark and combined logo variations, then demonstrated how the brand could carry into business applications.
BEHIND THE EXPERIENCEThe mark.
The mark.
The applications.
The guidelines connect the identity’s core elements with practical application examples.
Establish the visual signature.
A geometric symbol and an editorial wordmark form the recognisable core.
Use the right version.
Symbol, wordmark and combined logotype are shown on light and dark backgrounds.
Make it work beyond the logo.
Card and window artwork show how the identity carries into business contexts.
Original brand-guideline artwork from the 2022 project. Application mockups demonstrate design; they do not establish physical production.
05 / DELIVERYOne identity.
One identity.
Several ways to use it.
Corporate identity
A visual direction for Executive Forecast’s business.
Logo variations
Documented symbol, wordmark and combined logo options in black and white.
Application artwork
Guideline examples demonstrate the identity in business-card and window contexts.
IDENTITY & APPLICATIONS
- Core identity
- Symbol · wordmark · logotypeThree complementary identity variations documented in the original guidelines.
- Usage guidance
- Brand guidelinesLight and dark variants and application artwork support a consistent presentation.
WHAT THE WORK MADE POSSIBLEA distinct mark.
A distinct mark.
A consistent identity.
Executive Forecast gained a distinct identity with documented variations and application examples. The guidelines give the business a visual reference for using its mark across different contexts.
A flexible logo system
The symbol, wordmark and combined identity can be used in different spaces and on light or dark backgrounds.
A reference beyond the logo
Application artwork connects the identity with a consistent business presentation.
THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
Give your expertise
a clear identity.
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