Bring the wider business into view.
Jewellery, watches and barware sit within a shared introduction, with product imagery and information helping visitors understand the range.
SELECTED WORK / MARK GOLD / WEBSITE & BRANDMark GoldScroll into the project
Original website banner / Client product photography · EXPLORE BELOWSELECTED WORK / Mark GoldOne designer.
One designer.
The whole collection.
Mark Gold’s work spans jewellery, watches and contemporary barware. We helped bring those collections into a single website, then supported the brand with artwork and customer materials that kept the same character from first visit to personal correspondence.
Explore the experience02 / THE BRIEFShow the range.
Show the range.
Keep the character.
- Working together
- Selected work, 2021–2024A relationship spanning the website, branded customer materials and email signatures, with further artwork requests and file preparation in later years.
Website design & content organisation · Website banners · Identity refinements · Postcards · Thank-you cards · Certificates of authenticity · Custom HTML email signatures
WHAT THE CLIENT WANTED
The client wanted the website to introduce the full business. Watches already had an online home, while jewellery and newer collections were being discovered through social media and personal conversations. Bringing them together called for a website that reflected the same distinctive design language and gave visitors a clearer way to explore.
HOW WE HELPED
We worked with the client’s photography, product information and creative direction to develop the website presentation. The relationship also covered image preparation, refinements to existing identity artwork, printed customer materials and custom HTML email signatures. Those smaller, recurring pieces mattered: they helped the business present itself consistently wherever a customer encountered it.
BEHIND THE EXPERIENCEFrom discovering a collection
From discovering a collection
to staying in touch.
The work followed the ways people encountered the brand, from browsing online to receiving something directly from the business.
Carry the identity into the purchase experience.
Postcards, thank-you cards and certificates of authenticity give the business branded materials to use with its products and customer correspondence.
Keep personal conversations recognisable.
Custom signatures bring the same identity into everyday email, where product enquiries and customer relationships continue.
The opening shows an original website banner, not a capture of the current store. Print images come from the delivered artwork; the client supplied the product designs, photography and existing identity.
01 / ORIGINAL WATCH POSTCARD / FRONT & REVERSE
A brand customers can take with them.
The watch postcard pairs product photography with a simple branded reverse. This front-and-back presentation comes from the original print artwork supplied to the client.
02 / ORIGINAL JEWELLERY POSTCARD
The same name across different collections.
The jewellery postcard gives the collection its own space while retaining the Mark Gold identity. Product design and photography belong to the client; our contribution was the customer-facing artwork and its preparation for print.
05 / DELIVERYA website,
A website,
and the work around it.
Website design and content
Presentation of the wider collection, with website imagery, product descriptions and customer information developed around the client’s supplied content and direction.
Identity and image preparation
Refinements to existing logo artwork, website banner preparation and reusable artwork files for later applications.
Print-ready customer materials
Postcards, thank-you cards and certificates of authenticity, with artwork revisions and file preparation coordinated with the client’s printers.
Custom HTML email signatures
Branded signatures supplied for everyday customer correspondence, alongside the website and printed materials.
WEBSITE, ARTWORK & CUSTOMER COMMUNICATIONS
- Online presentation
- Website design & imageryCollection presentation, product information and prepared banner images for the original website work.
- HTML & CSSCustom branded email signatures supplied as HTML files.
- Artwork handover
- PDF · SVG · EPSPrint-ready documents and reusable vector artwork supplied for the client’s printers and subsequent brand applications.
WHAT THE WORK MADE POSSIBLEA fuller introduction.
A fuller introduction.
A consistent impression.
The work gave the client a way to introduce more of the business online and carry its identity into the materials used with customers. It also left a body of artwork that could be updated and reused as new requests came along.
Make the whole offer easier to explore
The website presentation brings the different collections into one introduction, reflecting the breadth of the client’s design work.
Carry the brand beyond the screen
Customer cards, certificates and email signatures give the business practical ways to maintain the same identity in personal contact.
Keep useful artwork available
Editable and print-ready files support later updates and new applications, backed by a team already familiar with the brand.
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