01 / PROMOTIONAL DESIGN / 2018
The same identity, at event scale.
The original banner presentation carries the identity into a large-format setting. Shown as historical design work from the May 2018 project.
SELECTED WORK / WEBSITE + BRANDCryozoneScroll into the project
Original website presentation published November 2016 · EXPLORE BELOWSELECTED WORK / CryozoneOne recognisable identity.
One recognisable identity.
Online and out in the world.
For Cryozone, the work grew from branding and a custom website into promotional material. The original projects show how one visual identity can carry across a digital introduction, event banners and print.
Explore the experience ↓Read the client review02 / THE BRIEFGive the business a clear introduction.
Give the business a clear introduction.
Then carry it further.
- Project & relationship
- Website & identity: 2016 · Promotional design: 2018Brand identity · Custom website · Event banners · Promotional print
Brand identity · Custom website · Event banners · Promotional print
WHAT THE CLIENT WANTED
Cryozone needed an identity and website for its specialist cryotherapy business. Later promotional work needed to feel like the same organisation in a different setting.
HOW WE HELPED
We developed the website and brand together, then carried their colours, mark and visual language into event and print designs.
02 / ORIGINAL PRINT ARTWORK / 2018
A different format. The same visual family.
Promotional print artwork from the same engagement uses the identity’s colours and geometry in a different layout.
BEHIND THE EXPERIENCEStart with the identity.
Start with the identity.
Adapt it to the format.
The website and later promotional work share a visual foundation.
Create a recognisable introduction.
Establish the mark and colour language alongside the custom website.
Give the business its online home.
Use the identity throughout the original web presentation.
Make the identity work at a different scale.
Apply the visual language to banners and promotional print artwork.
Separate historical engagements: website and branding in 2016; promotional artwork in 2018.
05 / DELIVERYAn identity with places to go.
An identity with places to go.
Across the business’s materials.
Website and identity
Custom web design and branding for the original 2016 engagement.
Event banners
Coordinated pull-up banner artwork for the 2018 promotional project.
Promotional print
Print material applying the same mark, colours and graphic language.
DESIGN & DELIVERY
- Digital
- Custom websiteThe original web and branding engagement published November 2016.
- Design
- Identity, event & printThe identity extended into the separately recorded 2018 promotional work.
WHAT THE WORK MADE POSSIBLEOne connected visual language.
One connected visual language.
Across different formats.
Cryozone gained an identity that worked across its online presentation and later promotional material. The original artwork shows consistent colours and geometry while allowing each format to carry its own message.
Keep the identity recognisable
The mark and palette connect the website, banners and print artwork.
Adapt to the setting
Large banner headlines and a different print layout apply the identity beyond a screen.
IN THE CLIENT’S WORDSGoogle reviewSelected excerpt
They really go the extra mile to make sure your company has an exciting and unique webpage.
Mia MüllerCryozoneFeedback on the original website; predates the 2018 promotional design work
Read the Google review (opens in a new tab)THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
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