01 / THE BRAND IDENTITY
A mark with a clear structure.
The original identity guidelines define the relationship between the segmented symbol and SGC wordmark, giving the business a consistent foundation across its communications.
SELECTED WORK / WEBSITE EXPERIENCESGC Investments LtdScroll into the project
THE ACTUAL WEBSITE · EXPLORE BELOWSELECTED WORK / SGC Investments LtdOne group.
One group.
A presence that connects.
An identity and website for SGC Investments, bringing its fuel, logistics and retail businesses together through a recognisable brand and a clear digital introduction.
Launch project (opens in a new tab)Explore the experience ↓02 / THE BRIEFMany businesses.
Many businesses.
One recognisable identity.
- Project period
- 2022 · identity and websiteA coordinated brand, digital presence and business stationery for the group.
Brand identity · Brand guidelines · Website design · Responsive website · Business stationery
WHAT THE CLIENT WANTED
SGC Investments needed a cohesive identity and online presence for a business spanning fuel and lubricants, transport, logistics and grocery retail. Visitors needed to understand the group, explore its services and find a clear route to contact.
HOW WE HELPED
We brought the identity, website and business stationery into one visual family. Bold typography, SGC’s distinctive colours, custom imagery and a regional map make the group’s offer and footprint easy to recognise.
02 / THE REGIONAL PICTURE
Make the footprint visible.
The operational map highlights Zambia, the Democratic Republic of Congo, Tanzania and Mozambique, connecting the group’s regional presence to the same recognisable SGC identity.
03 / THE WEBSITE EXPERIENCE
Give interest a clear next step.
Custom branded imagery, a direct invitation and a prominent contact action carry the identity into the website’s enquiry section.
BEHIND THE EXPERIENCEA clear introduction.
A clear introduction.
A useful next step.
The website connects the group’s story with its companies, services and contact information.
Meet the group.
The Fuelling Africa opening introduces SGC and the breadth of its business.
Find the relevant service.
Dedicated company and service pages let visitors explore the group beyond its opening message.
Start a conversation.
Contact links and the Schedule a Call invitation guide visitors towards the team.
Illustrated website journey, based on the public SGC website.
05 / DELIVERYOne group identity.
One group identity.
Every touchpoint.
A cohesive corporate identity
Logo development and brand guidelines establish a consistent visual language for the SGC group.
A responsive company website
Company information, services, custom imagery and a regional map bring the group’s story together across desktop and mobile.
Everyday brand applications
Business cards, letterheads and email signatures extend the identity into the team’s day-to-day communications.
TECH STACK & CONNECTIONS
- Website platform
- WebflowResponsive company, service and contact pages for the investment group.
- Hosting infrastructure
- CloudflareCloudflare network delivery for the Webflow company and services website.
WHAT THE WORK MADE POSSIBLEMany businesses.
Many businesses.
One introduction.
SGC can present the breadth of its fuel, logistics and retail activities through a recognisable identity. The website and everyday communications tell the same company story.
Make the group easier to understand
Company and service pages, custom imagery and a regional map help visitors see what SGC does and where it operates.
Carry the identity into daily work
Brand guidelines, business cards, letterheads and email signatures give the team consistent material for customer and partner conversations.
THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
RELATED READING / FROM THE ARCHIVE
One clear identity.
Across your business.
Discuss your brand and website ↗View all projects ↗Karoo Gold
