01 / PUBLIC WEBSITE
Introduce the idea before asking people to join.
The original public website introduces the programme in Pando’s green and black identity. This is the website presentation published with the 2020 project.
SELECTED WORK / MEMBER PLATFORM + BRANDPando RewardsScroll into the project
Original 2020 interface and identity · EXPLORE BELOWSELECTED WORK / Pando RewardsA rewards idea.
A rewards idea.
A connected experience.
Pando needed more than a marketing website. Participating businesses, members and the team behind the programme all needed a place in the experience. We helped take the concept through branding and platform delivery to its original market launch.
Explore the experience ↓02 / THE BRIEFMake the programme understandable.
Make the programme understandable.
Then make it usable.
- Original project record
- Published February 2020Brand identity · Public website · Member platform
Brand identity · Public website · Member platform / 2020
WHAT THE CLIENT WANTED
Pando needed a straightforward way to manage business and customer information while giving members and participating businesses a way to transact and connect.
HOW WE HELPED
We worked across the identity, public website and member platform. The same brand had to make sense on an account screen, in the website’s introduction and at a participating retailer.
02 / RETAILER APPLICATION
Carry the programme into the shop.
The participating-retailer sign gives the identity a practical role beyond the account interface. It identifies a business taking part in the programme.
BEHIND THE EXPERIENCEOne programme.
One programme.
Several connected touchpoints.
The work joined a public introduction, member account experience and physical brand applications.
Give the programme a recognisable name and mark.
The wordmark and Refer, Grow, Expand line carry through the applications.
Explain what people are joining.
The public website introduces the programme before the member account experience.
Give members useful account information.
The archived dashboard includes navigation for transactions, the network and payment history.
Original 2020 project; the screens document that engagement.
05 / DELIVERYFrom concept to market.
From concept to market.
With the pieces connected.
Brand development
A recognisable identity applied across the digital and retailer experience.
Public website
A place to introduce the programme and its offer.
Member platform
An account experience supporting business and customer information, transactions and connection.
DELIVERED EXPERIENCE
- Accounts
- Member dashboardOriginal account navigation and payment-history interface.
- Introduction
- Public websiteThe programme’s original digital introduction.
- Brand
- Identity & retailer signageA common identity across screens and physical applications.
WHAT THE WORK MADE POSSIBLEMore than a logo.
More than a logo.
A programme people could use.
Pando gained a coordinated identity, website and member platform. The original project brought its marketing concept into an experience for the people running and participating in the programme.
Give each touchpoint a job
The website introduces the offer, the account interface organises member information and the retailer sign identifies participation.
Make the identity work beyond the homepage
The same visual language carries through the platform and retailer materials.
THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
RELATED READING / FROM THE ARCHIVE
Tell us what you have in mind.
We’ll work out the next step.
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