01 / COLLECTION PRESENTATION
Make the range discoverable.
Clear collection groupings and visual product navigation help customers explore a varied catalogue without overloading the main menu.
SELECTED WORK / WEBSITE EXPERIENCEWonki WareScroll into the project
THE ACTUAL WEBSITE · EXPLORE BELOWSELECTED WORK / Wonki WareDistinctive craft.
Distinctive craft.
Thoughtful commerce.
Ongoing Shopify development, merchandising and practical improvements for an established South African ceramics business.
Launch project (opens in a new tab)Explore the experience ↓02 / THE BRIEFAn established store.
An established store.
Room to keep improving.
- Relationship
- Continuing store supportFocused improvements within Wonki Ware’s existing Shopify store.
Shopify support & development · E-commerce UX · Collection presentation · Product updates · Checkout troubleshooting
WHAT THE CLIENT WANTED
Wonki Ware already had a recognised brand, a broad catalogue and customers buying online. The challenge was to make an active store easier to navigate and support as collections and business requirements changed.
HOW WE HELPED
Our work focuses on the existing Shopify experience: visual navigation, collection and product presentation, checkout troubleshooting and ongoing improvements. It builds on the store and identity already in place.
02 / PRODUCT PRESENTATION
Details that help people choose.
Product imagery, descriptive copy and colour options bring the selection into focus. The photographs and ceramic designs belong to the client.
BEHIND THE EXPERIENCERefine the journey.
Refine the journey.
Detail by detail.
The work connects the visible shopping experience with the practical settings that keep a store trading.
Give the catalogue a clear entrance.
Visual routes into the shop help customers find the right product family.
Make new collections easier to explore.
Products are presented in meaningful groups, with clear images and links into each item.
Bring the product details together.
Descriptions, colour choices and availability support a more informed selection.
Look beyond the visible page.
Checkout troubleshooting considers product configuration and shipping settings as part of the customer experience.
Illustrated shopping journey. No live orders or customer data.
05 / DELIVERYKeep what works.
Keep what works.
Improve what matters.
Catalogue and merchandising
Ongoing work on visual navigation, product presentation and collection structure helps the store accommodate new ranges.
Practical Shopify improvements
Support extends from storefront changes to investigating checkout and delivery configuration issues.
Continuity for a live business
An ongoing development relationship supports new collections, changing requirements and practical customer-experience improvements after launch.
TECH STACK & CONNECTIONS
- Commerce
- ShopifyHosted commerce platform and checkout
- Storefront
- Shopify themeExisting theme, navigation and presentation
- Catalogue
- Products & collectionsProduct options and collection organisation
- Operations
- Shopify shipping profilesDelivery configuration and checkout support
- Hosting infrastructure
- CloudflareCloudflare network delivery for the Shopify storefront.
WHAT THE WORK MADE POSSIBLEDistinctive craft.
Distinctive craft.
A clearer purchase journey.
Wonki Ware can introduce new ranges and help customers explore its distinctive ceramics through a store that continues to evolve. Our role supports the existing business and Shopify foundation.
Bring new collections into view
Collection structure, product updates and presentation work help the team merchandise its changing range online.
Support the buying journey
Checkout investigation and configuration work address specific buying obstacles as they arise, alongside ongoing store improvements.
THE WIDER PICTUREWork. Ideas.
Work. Ideas.
Useful connections.
RELATED READING / FROM THE ARCHIVE
An online store
worth improving.
Discuss your store ↗View all projects ↗CRASA
